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. Upgrade . Blog Podcast More Member Spotlight Search the Blog Search Menu Perlu’s Influencer Marketing Blog Want to drive explosive audience growth? 10X your ROI? Create jaw-dropping content with the best brands and influencers in the biz? You’re in the right place. Categories: All Posts All Posts Agencies Beauty Fashion Featured Food Getting Started Lifestyle Success Strategies Travel Uncategorized 2 min Read Spotlight: Female Musicians Who Are Influencers | January 2021 Perlu is the perfect place for creatives to thrive. These female musicians are ready to take the stage with a variety of brands and more. Featured Posts Featured 8 min Read 6 Ways to Navigate Influencer Marketing During a Crisis During a crisis, you don’t want your brand to disappear, but you also don’t want to appear tone deaf. Here’s how to find the balance. Success Strategies 4 min Read Top 5 Things for Influencers to Focus on When Pitching Brands in 2021 This year has changed the landscape for influencer marketing. Here are the things for influencers to focus on when pitching brands in 2021. Success Strategies 3 min Read Why Micro Influencers Are the Future of Influencer Marketing By now, you know 50 micro influencers are better than 1 celebrity, but managing that many campaigns can be difficult. Here’s how to do it successfully. Uncategorized 1 min Read The Key to Collaborating with Content Creators A Perlu advisor shares his experience on the platform and how it has been a great business tool - not only for working with various brands, but also for collaborating with other content creators. Success Strategies 2 min Read Perlu’s 2020 Stats in a Nutshell In a year that has been challenging for everyone, influencer marketing is booming! Here are Perlu’s 2020 stats to prove it. Success Strategies 6 min Read This Influencer Scam Will Steal and Sell Your Facebook Page Scammers are tempting influencers with money to run ads on their Facebook Pages. After they get access to the ad accounts, they steal ownership and sell the pages. Uncategorized 1 min Read Influencers Give Thanks This Year Over the years, we have worked with so many talented influencers, crafty creatives, exciting brands, and more. We wanted to extend a huge thank you” to all of you. YOU make Perlu happen! Success Strategies 0 min Read Perlu CEO Andres Echenique Featured on SmartBrief Perlu’s very own CEO, Andre Echenique, was recently featured in an article on SmartBrief, discussing the trends in influencer marketing. Food 1 min Read Spotlight: Culinary Creators Cooking Comfort Food | November 2020 Culinary creators on Perlu are gearing up to serve some delicious home-cooked inspiration to ensure that you’ll be ready for the first frost. The Perlu Podcast: Influencer Marketing Reimagined Whether you’re just starting out or an industry pioneer, the Perlu Podcast has something for you. Visit Podcast Hub Travel 27 min Listen Bette Ann Schlossberg of Lyft Marketing on Utilizing Influencers for Social Impact Campaigns Agencies 28 min Listen Andrew Schwalb of Edelman on Working With Celebrities AND MicroInfluencers Fashion 18 min Listen Kibbee Miller of Converse on What Big Brands Look for in Influencers Beauty 14 min Listen Ashley Ha of Sephora on Fashion & Beauty Influencer Marketing Programs Lifestyle 1 min Read Spotlight: Health & Wellness Influencers | October 2020 Striving toward a healthy lifestyle can be tough, but these health and wellness influencers on Perlu are here to help encourage and inspire. Travel 2 min Read Spotlight: Home Decor Influencers | August 2020 These home decor influencers have a wide range of design expertise and could be a valuable asset for any decor brand looking for new audiences and partners! Travel 2 min Read Spotlight: Latin American Influencers | August 2020 Latin influencers are making a splash on Perlu! Check out these newest Latin creators and see what incredible content they are creating. Lifestyle 2 min Read Spotlight: Pregnant Influencers | July 2020 Perlu’s mommas-to-be are sharing their journeys through their photos and stories, and these pregnant influencers are inspiring other expecting moms! Uncategorized 2 min Read Spotlight: Fashionistas | July 2020 These Perlu fashionistas let their wardrobes do all the talking, and their followers are eager to see their next #OOTDs. Get inspired by their looks! Food 2 min Read Alcohol Brands That Live Up to the Buzz on Perlu Fourth of July Weekend is here, and Perlu is back with another blog to make choosing the best drink to pour as easy as possible! These alcohol brands put the happy” into happy hour,” and they would make great additions to any barbeque. Beauty 2 min Read Spotlight: Make-Up Gurus | June 2020 The Perlu community is full of makeup gurus & skincare influencers! If you’re looking for inspiration to improve your beauty routine, check out their looks. Featured 3 min Read Spotlight: Black Creators | June 2020 We here at Perlu would like to recognize some of the many black creators in our community who are making their mark on the social media universe. Join Perlu And Let the Influencers Come to You! Join Perlu Featured 2 min Read Spotlight: Parenting Influencers | June 2020 Check out Perlu’s newest parenting influencers! From matching outfits to trendy home decor, these moms really know how to spice up life. Featured 2 min Read Spotlight: Outdoors Influencers | May 2020 With warmer weather finally here, it’s time to start exploring the outdoors. So, go check out Perlu’s newest outdoors influencers to get inspired! Featured 1 min Read Spotlight: Dogs of Instagram | May 2020 Not all influencers are human! Some of the greatest accounts belong to the dogs of Instagram that fill your feeds with cuteness. Success Strategies 37 min Listen Colossal Influence on Avoiding Mismanagement in a Crisis When a crisis like COVID-19 puts your revenue in jeopardy any new opportunity can look promising. But don’t let your guard (or your standards) down. How do you know if a new partnership will be a good match in a time of adversity? Food 29 min Listen CHOMPS on People-First Influencer Marketing Ah, quarantine. If you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there), and trying to find new ways to stay healthy. Why not hit two birds with one stone? That’s where CHOMPS comes in. Success Strategies 33 min Listen CJ Affiliate on the Influential Power of Affiliate Marketing CJ Affiliate knows that affiliate marketing has the power to influence and educate a consumer during their purchase journey, increase engagement, and drive sales. Lifestyle 19 min Listen Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV We’ve talked a lot on this podcast with brands, influencers and agencies about influencer marketing success strategies. Now consumer Jenn Leedy shares what she believes makes her favorite influencers so successful in turning consumers into Agencies 12 min Listen Small Girls PR on Relationships over Transactions in Influencer Marketing How do you navigate paying your influencers? Check out this mini-episode to learn more about why it isn’t an exact science and how a strong relationship with an influencer can save your brand or agency money. Join Perlu Today And Start Building Relationships! Find Influencers Lifestyle 31 min Listen CLEVER on What is Appropriate in Influencer Marketing in the Age of COVID-19 These are unprecedented times. It’s important for marketing campaigns to be tasteful and appropriate. The CLEVER influencer marketing agency breaks down the do’s and don’ts of influencer marketing during the COVID-19. Food 18 min Listen Amy Verhey of Tillamook Marketing on Engaging Food & Beverage Influencers Cheese. Ice cream. Chocolate. Starbucks. Hear from Amy Verhey, senior Tillamook marketing manager, about her experiences with food and beverage influencers and her most effective marketing strategies. Fashion 1 min Read Spotlight | March 2020 So many interesting new...